Good agriculture always considers the wild. Humans have conquered and extracted the land and sea for crops, livestock and wild harvest. We have radically altered the ecological vibrance of the Earth. It is our responsibility to design agriculture that works with nature and restores the species we have hurt. We must tell the stories of anchovy, wolverine, bison and many others, and fall in love with the places and creatures we’ve destroyed.

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The Hat Story


As we look to the wild, we are inundated with stories of loss: loss of species, diversity, and regard. But we also see stories of hope, dedication, and resilience. Our hats pay respect to some of those stories and support Mad Agriculture’s work to bring the wild back into consideration on the farm.

Find a species whose story resonates with you.

All the hat stories can be found in our Journal:

Explore the Hat Stories

Sorry! Donations can not be purchased at the same time as goods