[staging] Media Kit • Mad Agriculture • Regenerative Farming

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ABOUT US

Born out of the Mad Farmer poems of Wendell Berry, Mad Agriculture exists to create a regenerative revolution in agriculture, one where land, sea, and people thrive together forever. We break down the key barriers to transition by walking alongside farmers and ranchers as trusted advisors, providing hands-on technical assistance, financial support, and the on-the-ground guidance needed to make regenerative change real. We work side by side with producers while building a cultural movement that makes regeneration irresistible and impossible to ignore.

MAD! is an ecosystem of organizations working together to create the regenerative revolution in agriculture. Our ecosystem of organizations ensures that our farmer partners have the technical and financial (Mad Agriculture), financing (Mad Capital), and supply chain (Mad Markets) support they need to thrive. We meet farmers where they’re at in their journey as they transition to regenerative agricultural models.

MAD! has been featured in:

Our Work:

Our ecosystem ensures that our farmer partners have the technical and financial (Mad Agriculture), financial (Mad Capital), and supply chain (Mad Markets) support they need to realize their vision for their farm. Having all three organizations share the same vision allows us to develop cohesive, system-wide solutions in food, farming and climate.

Mad Agriculture - Technical & financial assistance

Boots on the ground technical and financial assistance, storytelling, and movement building toward regeneration. We are a 501(c)(3) non-profit organization founded in 2018.

Mad Agriculture has two core teams that support our mission, our Farm & Ranch Consulting and Media. Both of these teams work with farmers and ranchers to activate and amplify regeneration on the ground.

Mad capital - Financing for farmers & Ranchers

Financing designed for organic farmers and regenerative ranchers. Mad Capital is a Public Benefit Corporation (PBC) launched in 2022, after fledging from Mad Agriculture.

Mad markets - Ingredient Sourcing & Supply chain

Dependable ingredient sourcing solutions that advance regenerative agriculture. Mad Markets is a Public Benefit Corporation (PBC) launched in 2024, after fledging from Mad Agriculture.

From our Co-Founder & CEO:

Mad! was born out of a frustration with the current paradigm for living within the Earth system. Today, the planet is a faint glimmer of what it wants to be, of what it can be. The bison are missing from the prairies, Native peoples have been massacred, the Chesapeake Bay and Gulf of Mexico are choking in agricultural runoff, the plains have turned to vast monocultures of grains, rainforests have been razed to the ground, and so much more. We ask you, what is the story of the peoples and creatures in the place that you care most deeply for? What does the land yearn to be? What does your soul need it to be?

We passionately believe the health of the land, sea and people is one and indivisible. As we do to one, we do to ourselves. As we do to the Earth, we do to ourselves. The modern tragedy of the Earth system is calling us to heal our relationship to Earth and one another. We are heeding the call.

Mad Agriculture, and our sister companies Mad Markets and Mad Capital, focus on agriculture because how we grow food largely defines our relationship to Earth. Modern agriculture has progressively subverted the economy of nature, degrading planetary ecosystems and creating some of the largest challenges humanity has ever faced, including climate change and the loss of fertile soil. It has also dehumanized food through its commoditization, and detached us from the understanding of how food inescapably bonds us to the planet.

We are calling on all to reimagine and restore our relationship to Earth. The world that we believe in, envision and work for is so profoundly different from the one that is, that our work demands a bit of madness—hence the ‘Mad’ in our Agriculture. We are nothing less than working to catalyze a revolution in agriculture at the global scale. This revolution must be founded on the virtues of a good and true economy that seeks to achieve harmony between human and ecological well-being. It must start from the ground up, with the soil. It must be regenerative.

Please join us.

PHIL TAYLOR

CO-FOUNDER & CEO, Mad Agriculture

Team members available for Speaking Engagements

Co-Founder & CEO

Philip Taylor, Ph.D. (he/him) is the co-founder and Executive Director of Mad Agriculture, along with the co-founder of Mad Capital and Mad Markets. He co-founded the organization in 2016 with his life partner, Nicole Brinks, to reimagine and restore our relationship to the land, sea, and each other through good agriculture. Prior to founding Mad Ag, Philip was a career global ecologist who specialized in ecosystem and soil carbon cycling. His research ranged widely, from understanding soil ecology and ecosystem biogeochemistry to exploring solutions to the sustainability challenges of agriculture. Philip’s work has been published in numerous journals, including Nature, Nature Climate Change, and Ecology, and he has diverse international experience in both private and public sectors, having led research and business efforts throughout North America, Africa, Latin America and Southeast Asia. Now, he is bringing his entire being into Mad Agriculture—his life’s work, until he returns to the soil.

Chief Strategy Officer

Elizabeth (she/her) has worked at the intersection of food, climate, and agriculture for the past fifteen years. She is Chief Strategy Officer for Mad Agriculture, a non-profit that works with farmers as agents of change. Elizabeth’s role is to implement strategic initiatives in collaboration with our diverse network of partners in order to accelerate systematic change in our food system and help spark the regenerative revolution in agriculture. Prior to joining Mad, Elizabeth was President of Demeter USA, the non-profit certifier of Biodynamic farms and products. Demeter, internationally, is the oldest ecological certification program in the world.

Stewardship Director

Clark (he/him) has worked deeply with natural resources over the last two decades in a multitude of diverse landscapes, cultures and ecosystems. Prior to joining the team at Mad Agriculture, he was a soil scientist for the USDA NRCS for over 16 years, as well as the manager and caretaker of a land based business for another two years. Through his experiences, he has learned that by listening to the land, we can discover the answer to the question “What does this place want to be”? His role at Mad Agriculture as the Director of Stewardship is to help producers think holistically along their journey to answer the reciprocal question, “What does this land need me to be”?

Media Director

After over a decade working in agriculture and media production, Jonnah has gained access and insight into the power of food to shape movements, cultures, and ecological solutions. Her family’s CSA (community supported agriculture) farm, Vermont Valley Community Farm in Blue Mounds, WI, was one of the pioneering CSA’s in the Midwest. Jonnah’s leadership within the farm shaped her worldview on food and agriculture. In 2019 her family transitioned their CSA into an organic seed potato operation under a new name, Mythic Farm, which serves farmers and gardeners nationally. Jonnah has directed and designed projects of many scopes, from grassroots initiatives to corporate and federally-funded campaigns. Her work focuses on the intersection of food, agriculture, climate change, art, and conservation.

Contact Us

Chief Marketing Officer:

Jane Cavagnero

jane@madagriculture.org

Chief Strategy Officer:

Elizabeth Candelario

elizabeth@madagriculture.org

Media director:

Jonnah Perkins

jonnah@madagriculture.org